Here are some examples of the companies that created uncontested markets: To better understand the way you can apply the blue ocean theory into practice let’s analyze companies that successfully coped with this task. When you have answers to the four questions from above, it’s time to implement the strategy. And for that you need to offer a unique value to users. ![]() Your goal is to get rid of the competition at all by creating a new market niche. If you decide to pursue blue ocean, your goal is not to be better than your competitors, shifting from red to the blue ocean.
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